5 Reasons Your Company Needs Pro Headshots
In the modern age of digital marketing, a simple selfie won’t cut it. If you want your brand to be taken seriously, professional headshots are the way to go. Not only do they make your team members look great, but they also communicate volumes about your company and its ethos. So buckle up, and get your team ready for their close ups as we delve into five compelling reasons your team needs pro headshots!
Let Your Team Shine: 5 Reasons to Go Pro with Headshots!
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The first, and perhaps most obvious, reason is that professional headshots make everyone on your team look their absolute best. A professional photographer is trained to capture your best angles, make your personality shine, and help you exude credibility and professionalism. It's not just about the perfect lighting and flawless makeup, it's about providing a window into your essence, your drive, and your commitment to excellence.
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Secondly, having professional headshots sends a clear signal that your brand is professional and serious about what it does. It shows that you invest in your team and value professionalism. This, in turn, instills trust in your customers. They see a team that is polished and put-together, and automatically associate that with a high level of service quality. It's a powerful tool in your marketing arsenal!
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Thirdly, pro headshots can boost your team's confidence. When your team members see their professional portraits, they'll feel valued and important. This can significantly improve their morale, job satisfaction, and productivity. In essence, a professional headshot is more than a photo; it's a recognition of your team member's significance within the company.
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Fourth, professional headshots provide a consistent aesthetic for your brand. Just like your logo, website, and marketing materials, your team's headshots should fit in with your brand's visual identity. A uniform set of headshots ensures continuity and cohesion, thereby strengthening your brand image. It's like a visual symphony, where everyone plays their part to create a harmonious and stunning masterpiece.
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Fifth and finally, professional headshots are versatile tools that can be used across various platforms. They can jazz up your team's LinkedIn profiles, add a professional touch to email signatures, and make a stellar impression on your website's "About Us" page. They can even make an appearance on promotional materials or press releases!
In a nutshell, investing in professional headshots for your team is not just about getting some nice photos. It’s about enhancing your brand image, boosting team morale, and setting the bar high for professionalism. So, let’s ditch the selfies, and embrace the power of pro headshots for a game-changing impact!
Speaking of headshots, you might be interested in the article on Head Shots from Wikipedia. It gives an interesting perspective on the history and use of professional headshots in various industries. Additionally, the importance of a strong team for any business can't be overstated. You might find the Team Building article informative. It discusses the science behind effective team building techniques, something that professional headshots can contribute to. Finally, if you're curious about the concept of corporate image and how professional headshots can enhance it, the Corporate Image article is a worthy read.
Lifestyle and People Photography: Brenda
Creative Potential In Adobe Photoshop Lightroom 4
Adobe just released Photoshop Lightroom 4. Of course, I have been spending a little time exploring it’s new features. While experimenting I found some new techniques that worked great with this series of images. Almost all the tonal and color adjustments were made PS Lightroom 4 (only minor PS work done). I will say that they had adjustments done twice in Lightroom, once on the raw files and then on the edited Photoshop file. Click on the images for a larger version.
Below you can see the unedited original images and the new versions. Click on an Image for a slideshow.
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About: Philip Nealey photography is a Omaha Nebraska based photographer who specializes in Advertising, Corporate, editorial and portrait photography.
Let me know what you think.
Retro Family Portrait
There are many factors that come into play when making a portrait, whether for business, advertising, editorial or private commissions. One goal is to capture the subjects personality. The portrait below should provide an immediate impression of this family -- certainly they like to have fun! No matching khakis and polo shirts here... My partner Michelle and I had a great time working together with the clients to create this portrait that exudes a retro sophistication. Can you pick out which of these is man's best friend.
About: Philip Nealey photography is a Omaha Nebraska based photographer who specializes in Advertising, Corporate, editorial and portrait photography. We do Business Portraits and Headshots for Attorneys, Realtors, Doctors, Accountants, Bankers, Mortgage Bankers, Financial Advisers, Designers, Architects etc. We offer headshots for your marketing material, your website and social networking profiles like Facebook, Linkedin and Twitter. Philip also travels throughout the Midwest to many cities including the following: Lincoln, Grand Island, Kearney North Platte, Blair, Nebraska City and surrounding areas. He also is available in western Iowa, including Council Bluffs, and Des Moines. We bring a ccomplete photography studio to you. You can find us on google simply by searching for Corporate Headshot Photographers and Philip Nealey when you are looking for a business headshot photographer.
Reasons to Consider Black and White Photography?
It's Classic
While Black & White photography may wax and wane in popularity, it's never completely out of style. Every few years we see a resurgence in its use in advertising images. Abercrombie, the Gap, and American express, to name just a few, have effectively used B&W in its ad campaigns over the years. You'll also find that B&W is a mainstay in the fine art and fashion worlds. That brings us to another reason B&W is a good choice.
It's Timeless
Pink and turquoise. Avocado green, gold. and orange. Mauve and teal -- all good colors -- I have nothing against them. Most of us however can immediately put dates with them-- even if they do come back in style at times. Sometimes this work in your favor, but to create a timeless look, nothing compares to a well photographed black and white image.
It's Focused
I don't mean it's in focus. Without the distraction of color, your attention is focused on the subject. Without the visual clues color provides the content of the image becomes more prominent. On the other hand stripped of color, a photograph must stand up to deeper scrutiny. It always a good measure of a pop star's talent is to see weather they can perform solo with just their voice, a piano or maybe an acoustic guitar. There are less gimmicks to fall back on -- a good way to keep it simple.
In the before and after example below I feel the colors are a bit distracting. The blue in her shirt and the blues in the background are just a bit off. The bright red on the video screen is distracting and the orange stripe and gold couch feel dated. Granted, these issues could be addressed in retouching, however they are not an issue when converted to black and white. As you move between the color and Black and white, notice your focus move to the student in the black and white version. (move the handle from left to right to view before and after)
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It's Flexible
Black and White's simplicity gives it great flexibility. You can pair it with many styles from clean and modern to nostalgic and romantic. Notwithstanding the above, you can tone black and white from cool blues to warm sepia, or you can get creative and use any color.
It's a solution
At times converting an image to Black and white can completely transform it. I'm sure you have encountered a project where images come from different sources and may vary widely in quality or style. By converting the images to black and white you can create continuity in your finished piece. It also works wonders on photographs with color problems, like mixed lighting and can minimize unattractive locations. Sometimes it can even make an ordinary image feel more like a piece of art.
It can be more forgiving
This is almost a sub category of the last point, but is important to point out. I'm not sure why, but black and white images are more forgiving of technical mistakes. Slight focus issues, motion blur etc. can ruin a color photo, however the same flaws become an asset in black and white. It might just be the perception that black and white is more "artistic" therefore as such, it makes it okay. Black and white is also associated with a looser "editorial style where content trumps technique. With a few deft touches a problem photo can be transformed (see above).
It's always an option
With the advent of Photoshop and digital photography any color photo can be converted to black and white -- not that every image is suitable. It also helps to understand traditional black and white photography. Techniques once done with film, filters and in the darkroom, are now done digitally. Even so, the same techniques used in front of the camera still apply. For instance many classic Black and white movies were carefully propped with items and wardrobe that would work well on black and white film. So while you can convert any photo, the best results come from a knowledgeable pro (IMHO).
For more see: B&W portraits
About: Philip Nealey photography is a Omaha Nebraska based photographer who specializes in Advertising, Corporate, editorial and portrait photography. Philip is also a Photoshop retouching expert and can assist you with your next digital imaging , digital asset management, or pre-media project.